Tuesday, July 5th, 2011
I hope you all had a wonderful 4th of July!

Tags: 4th of july, fireworks, fourth of july, holiday, nashville
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Friday, May 6th, 2011
Here’s to looking forward to a week of brighter, warmer, more Coke-in-a-bottle weather.

Tags: chic, coca cola, coke, coke in a bottle, country, ice, spring, summer
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Monday, January 31st, 2011
Parents, it’s time to have the talk with your kids.
Sure, that talk is important, too. But so is this one. It’s time to talk to your kids about the Internet. (Dun dun DUN!)
The Internet is a great place, agreed? It’s allowed me to easily stay in touch with friends that live hundreds or thousands of miles away; it’s a place to share knowledge and information; it can be great for fund raising; it can even help you find a job. And, to top it all off, you can even watch a video of an adorable puppy playing in the snow in slow motion .
But, with all of the great power of the Internet comes great responsibility. (Spiderman, anyone?) And I’m not just referring to the obvious dangers of the creepy-crazy people on Craigslist. Your kid can be his or her own worst enemy when it comes to what they post online. Here’s what I mean.
I read an article recently that talked about coaches in the ACC (Clemson, specifically, I believe) recanting about a dozen scholarships because of what those players posted online. Posts that reflect poorly on your character reflect poorly on you, and, in turn, reflect poorly on their program. Parents, college campuses are looking at your kids’ Facebook pages to determine if they get into school. And when that kid graduates, his future employer will look at all of his social media pages before he offers him a job as well, and lots of photos of someone in college with red plastic cups in his hand? It doesn’t help anything.
It works both ways, too. A couple of years ago, I was preparing for a job interview, and I looked up the interviewer on Facebook and Twitter to figure out more about him. It didn’t take long to discover — and the interview confirmed — that he wasn’t the type of person I wanted to work for. And I figured that out from his Facebook page.
The thing about the Internet is that nothing ever goes away. Deleted tweets are still used as a source on the news. Sarah Palin’s “Don’t Retreat, Reload” page has long been removed from her website in light of the shootings on Tuscon, Ariz., but you can still find it instantly in a simple Google search. Here, I’ll show you. Start counting… one… two… three… and here it is. The Internet is always permanent and always discoverable.
I don’t want to communicate that you should stay away from the Internet. I don’t believe that at all. I spend too much a lot of time reading articles online, and I spend WAY too much a lot of time learning from and talking to people on Twitter and Tumblr. It’s a great place to network, a great place to learn, and is truly where the future of so many professions are heading. Encourage using the Internet as a resource, but also encourage caution.
Please, please, have the talk with your kids. Remind them never to post anything online that they wouldn’t want you, their boss, their teacher, preacher or coach to see. Of course, these rules apply to all of us, but kids especially need to understand the power of the Internet — for good and for bad. My safest rule of thumb? If you don’t want to see it as the headline of the newspaper with your name attached to it, don’t put it online. And remember that these rules apply just as much to parents as they do us kids.
[Photo credit: lukism]
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Sunday, January 9th, 2011
I spent a good bit of time last summer teasing my husband regarding his taste in summer television: American Pickers, America’s Got Talent, Pawn Stars, Police Women of Memphis, just to name a few. I, on the other hand, regressed to 2001 and am finally watching the entire series of Scrubs. Because that’s so much better, right?
One common ground that we found in summer television, though, was the Discovery Channel, namely its survivor shows. I was intrigued by Dual Survival — a show where two survivors with completely different training and background (one a military guy, the other so primitive that he doesn’t even wear shoes. Ever. Ouch.) are dropped in the middle of various extreme wildernesses and told to survive — and often watched it with Jonathan. At the end of one episode, when they were rescued from the Dominican Republic, Cody Lundin said something that struck me.
Naturally, Cody was referring to literal survival, but it applies so well in all aspects of life. We have to be prepared to adapt to the ever-changing marketing world, economy, technology and tactics of the business world. Awareness of who you are, your talents and your goals should be defined and always on your mind. An unbiased awareness is a result of listening, a pivotal asset for any communicator. And a positive attitude, well, I think that one speaks for itself. Optimism makes you easier to work with and easier to live with, and it is one of the strongest factors in your mindset to succeed.
Those three ideas are Cody’s definition of what he does, how he survives. What mindsets and ideas are in your survival toolbox that define who you are and what you want to accomplish?
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Wednesday, August 11th, 2010
So, you’re studying PR in college? I did too. Well, I changed majors five times, but PR was somewhere in there, and that’s what I do on a daily basis now. Studying PR in college was great — I learned a lot about policies, practices and the press, and I use that knowledge on a regular basis for about 50 hours a week. However, the PR world is changing, and I’m afraid a lot of university programs aren’t changing with it. The danger of many PR faculty members is that they haven’t actually been in this evolving field for several years, because they left it so you could learn it.
As someone who has only been practicing public relations for threeish years in the real world, I thought I would share some tools and practices that I believe can help train a young PR mind for his career.
Resumes are becoming a formality. PR pros want experience, and they want evidence of it. What better way to showcase yourself and your talents than recording what you’ve learned and what you’ve done, all while showing off your talented writing and commitment? The commitment part comes in updating your blog. If you don’t update regularly, it’s not worth much. I actually clicked on a blog earlier this evening that I thought sounded interesting, but when I saw that it hadn’t been updated in four months, I didn’t read a single word. I don’t want to invest my time in someone who isn’t invested in sharing, and potential employers won’t either. So take your pick: tumblr, WordPress, posterous, typepad, blogspot, etc. The list is endless, and so are the possibilities. Find an interface that works for you and dedicate yourself to writing about what you’re doing in PR.
When I mentioned earlier that the world of public relations is shifting, social media is a huge reason behind that. While by no means does it replace traditional PR, it does change and enhance it. Twitter is especially powerful in this realm, and while it may have been initially invented to answer the question “What are you doing?”, it’s become “What do you know?”, “What can you share?” and, ultimately, “Who are you?” As a friend of mine says, however cheesy it may be, You are what you tweet. With that, your Twitter feed becomes a promotion and extension of yourself, and the lines are further blurred between a professional life and a private life. Don’t post anything on Twitter that you wouldn’t want as a newspaper headline where your mom, your preacher, a future employer or an eight-year-old could read it. And if you don’t have Twitter yet, you might as well give in now. You’ll need it. There are valuable people to listen to and learn from out there, too.
You’re preparing yourself for a big-boy or big-girl job now, so act somewhat like a grown up. I’m not saying lose a sense or humor or your personality, but don’t use your blog or Twitter as a place to constantly complain or just to tell us what you had for breakfast. Be sure you connect with people, contribute valuable information and promote others, then including an occasional tweet about the awesome concert you’re at or the cool trick your dog just did is fine. It’s all about balance. We want to know you, but we want you to be a valuable and positive experience for us, too.
Most companies recognize that marketing isn’t what it was 20 years ago. Many C-suite executives are relying on people your age to lead the way in internet marketing, and I’ve been surprised with how many people I’ve dealt with that are open to trying something new. Whether it’s because they understand it or because they realize they don’t understand it, managers are interested in new and better ideas. Come up with a few, lead the way in executing them and be confident in your abilities.
If you’ve tried something that works, don’t be afraid to brag about it a little bit. Let potential employers and managers know that you tried something that worked. I have a hard time with this one. I’ve never felt like I should brag about or receive praise for doing my job, but if you don’t push for a little recognition when your work is online where they may not see it, you risk being forgotten, and not being visible with measurable results is a scary place to be.
It’s much easier to hire someone you have a history with than sift through hundreds of resumes and try to choose the right person from a piece of paper. The more people you know, the more connections you have, and the more chances you have of knowing someone who knows someone who is hiring for you dream entry-level job. Of course, social media is a great way to do that, but so is being active in your community. You may also want to considering joining your local PRSSA.
Don’t let me do all the talking: Is there anything you would add to this list for striving PR pros? If you are still in school, what are you learning that you think will be valuable in today’s PR world?
Tags: career advice, how to find a pr job, public relations, public relations advice, public relations major, student advice
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